Anudu Owned "Du It Products"

DU IT: Clean. Conscious. Created for You.

We’re excited to introduce you to DU IT, a hair care line made with intention—focusing on scalp health, sustainability, and salon-level performance. Every detail matters to us—from the clean, effective formulas to the carefully selected fragrances that reflect what we love most in the salon. Each product was thoughtfully chosen to give you a luxurious experience that supports your hair and the planet.

For over 45 years, Teri Weitzman Filip has been shaping the hair industry—not just as a stylist, but as an educator, mentor, and innovator. Known as the "Professor of Hair", she has always believed in excellence, sustainability, and scalp health as the foundation of great haircare. At Anudu, her salon has built a community rooted in creativity, education, and environmental responsibility. Now, adding to her accolades to the Beauty Industry, she’s bringing that same passion to DU IT—a salon-crafted brand designed to elevate hair care while staying clean, conscious, and eco-friendly. 

What to Expect

• High-performance formulas that support scalp health
• Clean ingredients without the unnecessary extras
• Lightweight, buildable products made for daily use
• Biodegradable formulas in recyclable packaging
• Fragrances selected by us—fresh, light, and never overpowering

Why DU IT?

Because we’re Du’ing It—with style, with purpose, and with the best ingredients for both scalp health and the planet. Hair loss and scalp concerns are more common than ever, and we knew it was time to DU IT better—for our clients, our stylists, and the environment. Our formulas are designed to be biodegradable, sustainable, and salon-quality, ensuring that every product supports both healthy hair and a healthier planet. 

Formulated with Purpose

When we set out to create DU IT, we had one goal: to craft a haircare line that aligns with our values and high-performance salon standards. Our team played a hands-on role in selecting fragrances, and formulations that deliver professional results while being safe for you and the environment. And because we believe luxury hair care should be affordable, effective, and clean, DU IT is made with the best ingredients and none of the bad stuff:

• 100% Vegan
• Sulfate-Free
• Paraben-Free
• Silicone-Free
• Phthalate-Free
• Cruelty-Free
• Free from Artificial Dyes
• Free from Mineral Oils 
• Nut free

Sustainability at Our Core

Sustainability isn’t a trend—it’s a commitment. DU IT is proudly made and sourced in the USA, featuring biodegradable formulas and recyclable packaging. We believe haircare should nourish both people and the planet, and we’re dedicated to creating cleaner, greener solutions. 

More Than a Brand—A Community Movement

All of the stylists at ANuDu are professionals who believe in beauty with a purpose. Creating our brand was the next step in serving our clients and community, giving them access to the best ingredients, the highest-quality formulas, and a product line that truly reflects our values. This isn’t just haircare.

This is DU IT. And we’re doing it together, with style, sustainability, and integrity.